Joined: Sat Feb 19, 2005 6:19 am
Posts: 98
Location: Arlington, VA
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VIRGINIA BEACH -- Smithfield Foods boosted the image of the company and made its fresh pork stand out in the supermarket meat case by building the Lean Generation Pork line throughout the 1990s.
But the company revealed Thursday that it has spent the past four years creating a new breed of hog and is test-marketing a new brand of pork that will go the opposite direction - right to the waistline.
Instead of the lean pork that has attracted health-conscious carnivores, Smithfield is introducing a line that aims at people looking for more flavorful fresh pork, said James D. Schloss, the company's vice president of marketing.
Schloss explained to the local chapter of the American Marketing Association how the decade-long development of Lean Generation Pork transformed the company's fresh pork business. He said the new brand will be the latest effort to differentiate Smithfield and meet a specific market niche in fresh pork as the low-carb craze continues to boost meat sales
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